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: Presillyn Tan Jie Yin,
Fairview International School .


recent update :
Price Elasticity of Supply and Demand
written by Presillyn Tan ✈



Price Elasticity of Supply and Demand

Figure 1: Elasticity of Demand

Elasticity is an important concept in economics. It is frequently used to describe the responsiveness of quantity demanded or supplied to price. Figure 1 shows the typical elasticity of demand curve. The price elasticity of demand (Ed) measures the percentage change in quantity demanded over the percentage change in price. The information derived from price elasticity of demand is very important because it tells us how quantity demanded responds to a change in price. For example, if the price elasticity of demand for iPhone 5 is 0.2, this implies that a 10% rise in iPhone 5 price will lead to a 2% fall in quantity demanded. Consumers shift their demand to other substitutable products which price are lower than iPhone like Samsung, Sony, HTC and so on. Thus, the larger the value of price elasticity, the larger the quantity responds to any price changes. As shown in Figure 1, there is various degree of price elasticity along the demand curve and the descriptions are listed below:
           
(a)    Perfectly elastic (Ed = ∞) – Quantity demanded changes by a huge percentage in response to zero percentage changes in price.
(b)   Elastic (Ed > 1) – Percentage change in quantity demanded is greater than percentage change in price.
(c)    Unit elastic (Ed = 1) – Percentage change in quantity demanded is same with the percentage change in price.
(d)   Inelastic (Ed < 1) – Percentage change in quantity demanded is smaller than percentage change in price.
(e)    Perfectly inelastic ((Ed = 0) – Quantity demanded remains constant as the price changes.    


Figure 2: Elasticity of Supply

Figure 2 shows the elasticity of supply curve. The price elasticity of supply (Es) measures the percentage change in quantity supplied over the percentage change in price. Similar to price elasticity of demand, the information derived from elasticity of supply is very informative since it measures how the quantity supplied responds to a change in price. For example, if the price elasticity of supply for iPhone 5 is 0.6, this implies that a 10% rise in iPhone 5 price will bring about 6% increase in quantity of iPhone 5 supplied. Overall, the larger the value of price elasticity of supply, the larger the quantity responds to any price changes. The descriptions on various degree of price elasticity along the supply curve are listed below:

(a)    Perfectly elastic (Es = ∞) – Quantity supplied changes by a huge percentage in response to zero percentage changes in price.
(b)   Elastic (Es > 1) – Percentage change in quantity supplied is greater than percentage change in price.
(c)    Unit elastic (Es = 1) – Percentage change in quantity supplied is same with the percentage change in price.
(d)   Inelastic (Es < 1) – Percentage change in quantity supplied is smaller than percentage change in price.
(e)    Perfectly inelastic ((Es = 0) – Quantity supplied remains constant as the price changes.   




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